Mar
19

Looks Good in the Dark Too

By Admin

I came across these pictures while looking for a lease home for a client. I’m wondering if the agent might only work nights – maybe in today’s market he’s had to get a full-time job. Or maybe, he can’t get very many listings, regardless of the market.

I’m thinking he would be better off skipping the picture.

What do you think? No picture in the MLS or Dark picture in the MLS? Tell me consumer, which would you rather see?

Oh yea, and here’s the description of the property, “Property is located at a cul de dac of a family friendly neighbourhood. Great school district. House is well maintained with large heavily treed back yard.” (I did not make any changes to add to the humor factor of this listing.) I’m sure he’s going to notice his error sooner or later…I’m sure of it…really I am.

Honestly, most agents input the information and never look at the listing again. It’s very easy to make mistakes when inputting information. I have done it myself, and it’s a horrible feeling to discover a month into the listing that there is a major mistake. Now I check the listing myself, send it to the sellers to preview it, and send it to the owner of our company to look it over. Still, errors can occur, so I make it a habit of reading all of my listings at least once every two weeks.

More examples of poorly written descriptions:
PHENOMINAL LOT AND HOME (this is the first part of a listing that is priced at $447,000)

YOU WILL THINK IN YOUR IN A MODEL HOME WHEN YOU WALK IN THIS GORGEOUS EXECUTIVE STYLE HOME (priced at $450,000)

Have you seen some really “good” descriptions lately? Go ahead and post them in a comment.

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Terri Camp is a licensed Texas RealtorĀ®

with DFW Texas Homes, LLC

P.O. Box 92521, Southlake, TX 76092